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    December 6th, 2011 @ 6:33 pm by admin

    That’s the question I’m puzzling over right now as we ramp up promotional efforts for Hellbound? When we first started shooting, I was only too happy to keep people up to date on where we were going and who we were interviewing. But as things progress, I’ve been trying to find the line between building anticipation and preventing frustration. You know, sort of like a burlesque dancer. So that explains why we’ve been a bit cagey about the point of view the film takes on hell, let alone who is in it.

    I don’t know about you, but I like to know as little about a movie as possible going in. Sure, I don’t mind a good trailer, a cool poster and a bit of buzz. But I go into the theater looking to be surprised and, on very rare occasions, transformed by the viewing experience. However, if I already know where things are going, the chance of that happening quickly vanishes to nil.

    At the same time, I realize expectations are almost as important as the viewing experience itself. I’ve had that work both for and against me as a viewer and as a filmmaker. So I’m coming to see that marketing is actually all about managing expectations. Sooner or later though, we’ll simply have to put a bullet in the chamber and pull the trigger. And I guess even if people can see the bullet and the target, one thing still hangs in the balance: whether the bullet will actually hit its mark.

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